Lecole Culinaire

OUR WORK

L’Ecole Culinaire

Catalyst has been L’Ecole Culinaire’s PR partner since 2014, promoting culinary education and the school’s public classes in St. Louis, Kansas City, and Memphis. We work closely with L’Ecole to create media pitch strategies that promote the schools yet are within tight marketing guidelines set by the federal oversight and accreditation agencies. We also serve as a sounding board for L’Ecole on internal and crisis communications.

Catalyst Integrated Services 

media relations 

still photography

media training

crisis communications 

L’Ecole Culinaire Coverage 



St. Louis Magazine, Chef-quality lunch or dinner for $10 at L’Ecole Culinaire’s Presentation Room

SLCH

OUR WORK

St. Louis Children’s Hospital 

Catalyst has been St. Louis Children’s Hospital’s PR partner for several years. Most recently we have concentrated on two key services lines – heart and cancer. From fundraising events to awareness months to touching patient stories, we land an average 2-3 stories per month for each service line. We produce still photos, video news releases, and social media videos for Children’s to support media outreach and social engagement for the hospital’s bigger story pitches.

Integrated Services

media relations

videography

still photography

BABY JACK VNR 

BABY JACK SMV

EVAN’S MASK SMV

Food Bank Program

Dot Foods recruited Catalyst to launch and promote the company’s Neighbor-to-Neighbor Food Bank Program.  Dot Foods donated $50,000 to a food bank in each market that Dot, the nation’s largest food re-distributor, serves – showing each community that Dot Foods is a business willing to help a neighbor in need.  Catalyst went to work to conceptualize and coordinate nine unique and visual check presentations across the country, and worked the media to land multiple placements in every market.

Sewing Room Tour

Tacony’s Baby Lock Sewing Machine’s tapped Catalyst to promote the company’s sponsorship of the Enchanted Makeovers Sacred Sewing Room Tour.  This makeover program created sewing room sanctuaries where women and children could use the art of sewing to heal in women’s shelters in five cities across the U.S.  Catalyst hit the ground running, pitching to broadcast, print and online outlets. Catalyst helped Baby Lock and Enchanted Makeovers develop a strategy for the makeovers and reveal events which maximized publicity in each market. We landed 34 placements in five markets with a total audience reach of more than two million.

Dot Foods Mid-South DC

Catalyst lead PR efforts for the announcement, design and construction of Dot Foods’ tenth distribution center, located in Dyersburg, Tennessee.  We worked closely with Dot Foods senior management, community leadership, and the design and construction firms to create buzz in the community and drive resume submission.  Our tactics included an announcement press conference, groundbreaking event, jobs announcements and recruiting drives, community sponsorships, a hard hat sneak peek tour for VIPs and media, and grand opening celebration.

@4240 Cortex

We worked with Wexford Science + Technology for several years, starting with the announcement of their first project in the Cortex District, @4240, which was fully leased just one year after opening.  Our tactics involved an announcement press conference, hard hat tours, a drumbeat of media pitches that kept the project top-of-mind for the media over the long construction process, grand opening events, tenant announcements and support of their openings, and now awards submissions for the finished LEED Platinum building.  We feel this campaign was such a success because of our strong media connections, our strong partnership with the client and strong relationships we built alongside this out-of-town client with key Cortex and St. Louis leadership, stakeholders and potential tenants.  Not to mention the fact that Cortex is just an amazing story – but when we first started only a couple of journalists were even aware the district existed.

Plug N2 STL Event Series

Catalyst client Wexford Science + Technology came to us with a problem.  The Cortex District charged Wexford with wooing big name companies, incubators and entrepreneurial influencers to the District. Wexford has the connections, but these key influencers doubted St. Louis has the entrepreneurial community with investment dollars and the right workforce.  Catalyst worked with Wexford to overcome this challenge by creating the Plug In2 STL speaker series – a networking event strategy designed to show the strength of the St. Louis start-up community.  At each event, we featured a speaker who drew the crowd (plus free beer and pizza).  Sometimes the speaker was the influencer we were trying to impress, and would be willing to do interviews with St. Louis media while in town.  Wexford brought potential Cortex tenants to the events to see and feel the strong spirit of St. Louis.  This program was very successful for Wexford, resulting in the landing of a couple of “whale” tenants such as the North American headquarters of AB Mauri, Boeing Ventures Group, and the recently announced St. Louis expansion of the tech company Square.

Community Announcement

Catalyst Communications gave the assist when Jewish Federation of St. Louis announced the first study of the St. Louis Jewish community in 20 years.  Catalyst produced two key events to share the study results with the community, and pitched and landed several media stories, including a front page St. Louis Post-Dispatch feature.  Catalyst also produced this video which opened the larger community event, teasing the study results and building support for action based on the study findings.