Catalyst led PR efforts for the announcement, design, and construction of Dot Foods’ ninth distribution center, located in Dyersburg, Tennessee. We worked closely with Dot Foods senior management, community leadership, and the design and construction firms to create buzz in the community and drive hiring. Our tactics included an announcement press conference, groundbreaking event, jobs announcements and recruiting drives, community sponsorships, a hard-hat sneak peek tour for VIPs and media, and a grand opening celebration. Catalyst has since also assisted Dot Foods with the opening of their tenth distribution center, just outside of Chicago.
New Mid-South Distribution Center