Dot Foods Mid-South DC

Catalyst lead PR efforts for the announcement, design and construction of Dot Foods’ tenth distribution center, located in Dyersburg, Tennessee.  We worked closely with Dot Foods senior management, community leadership, and the design and construction firms to create buzz in the community and drive resume submission.  Our tactics included an announcement press conference, groundbreaking event, jobs announcements and recruiting drives, community sponsorships, a hard hat sneak peek tour for VIPs and media, and grand opening celebration.