There’s a reason Catalyst Communications has a reputation for results – we deliver. How do we do it?
We know what’s news-worthy.
Julia Bishop-Cross spent nearly a decade working as a television journalist before becoming a PR practitioner. She then spent years handling media relations for companies big and small. At Catalyst we know what kinds of stories companies need to tell to support their goals, and we know what makes a story interesting to the media and what a reporter or editor needs to make the decision to cover our client’s stories. That combination of experience is a powerful tool to have in your PR toolkit.
We’re honest with you.
Many PR practitioners have had the experience of being pressured by a client to get results on a story pitch that simply is not newsworthy. At Catalyst we understand how damaging it is to a company’s reputation amongst the media to flood reporters with stories they can’t use. We give our clients honest feedback on the likelihood of coverage for their story. This counsel is invaluable for our clients, allowing them to make informed decisions about what stories to pitch to which media outlets.
We protect our (and your) media relationships.
Our knowledge of the media landscape combined with our honest approach to pitching means that Catalyst offers reporters and editors only our strongest story pitches. The result – the media respect us. And that means when we go knocking on a door on your behalf, they are more likely to listen to what we have to say.
Our philosophy is not for everyone. But if you want to build strong relationships and respect within your target media, you’ve come to the right place.