Food Bank Program

OUR WORK

Neighbor-to-Neighbor Program 

Dot Foods, the nation’s largest food redistributor, recruited Catalyst to name, launch, and promote the company’s Neighbor-to-Neighbor Food Bank Program. Dot Foods donated thousands in cash and product to a food bank in each market where Dot Foods operates. Catalyst created and executed nine unique and visual check presentations across the country, and worked with local media to land multiple placements in every market. The Neighbor-to-Neighbor Program is now in its fourth year!

Dot Foods 

Neighbor-to-Neighbor Food Bank Program

Address

363 Ries Bend Road, Ballwin, MO 63021 


Email

julia@pr-catalyst.com 


Phone

(314) 681-2094 

Sewing Room Tour

Tacony’s Baby Lock Sewing Machine’s tapped Catalyst to promote the company’s sponsorship of the Enchanted Makeovers Sacred Sewing Room Tour.  This makeover program created sewing room sanctuaries where women and children could use the art of sewing to heal in women’s shelters in five cities across the U.S.  Catalyst hit the ground running, pitching to broadcast, print and online outlets. Catalyst helped Baby Lock and Enchanted Makeovers develop a strategy for the makeovers and reveal events which maximized publicity in each market. We landed 34 placements in five markets with a total audience reach of more than two million.

Dot Foods Mid-South DC

OUR WORK

Dot Foods Mid-South Distribution Center

Catalyst led PR efforts for the announcement, design, and construction of Dot Foods’ ninth distribution center, located in Dyersburg, Tennessee. We worked closely with Dot Foods senior management, community leadership, and the design and construction firms to create buzz in the community and drive hiring. Our tactics included an announcement press conference, groundbreaking event, jobs announcements and recruiting drives, community sponsorships, a hard-hat sneak peek tour for VIPs and media, and a grand opening celebration. Catalyst has since also assisted Dot Foods with the opening of their tenth distribution center, just outside of Chicago.

Dot Foods

New Mid-South Distribution Center 

Address

363 Ries Bend Road, Ballwin, MO 63021


Email

julia@pr-catalyst.com


Phone

(314) 681-2094

@4240 Cortex

We worked with Wexford Science + Technology for several years, starting with the announcement of their first project in the Cortex District, @4240, which was fully leased just one year after opening.  Our tactics involved an announcement press conference, hard hat tours, a drumbeat of media pitches that kept the project top-of-mind for the media over the long construction process, grand opening events, tenant announcements and support of their openings, and now awards submissions for the finished LEED Platinum building.  We feel this campaign was such a success because of our strong media connections, our strong partnership with the client and strong relationships we built alongside this out-of-town client with key Cortex and St. Louis leadership, stakeholders and potential tenants.  Not to mention the fact that Cortex is just an amazing story – but when we first started only a couple of journalists were even aware the district existed.

Plug N2 STL Event Series

Catalyst client Wexford Science + Technology came to us with a problem.  The Cortex District charged Wexford with wooing big name companies, incubators and entrepreneurial influencers to the District. Wexford has the connections, but these key influencers doubted St. Louis has the entrepreneurial community with investment dollars and the right workforce.  Catalyst worked with Wexford to overcome this challenge by creating the Plug In2 STL speaker series – a networking event strategy designed to show the strength of the St. Louis start-up community.  At each event, we featured a speaker who drew the crowd (plus free beer and pizza).  Sometimes the speaker was the influencer we were trying to impress, and would be willing to do interviews with St. Louis media while in town.  Wexford brought potential Cortex tenants to the events to see and feel the strong spirit of St. Louis.  This program was very successful for Wexford, resulting in the landing of a couple of “whale” tenants such as the North American headquarters of AB Mauri, Boeing Ventures Group, and the recently announced St. Louis expansion of the tech company Square.

Community Announcement

Catalyst Communications gave the assist when Jewish Federation of St. Louis announced the first study of the St. Louis Jewish community in 20 years.  Catalyst produced two key events to share the study results with the community, and pitched and landed several media stories, including a front page St. Louis Post-Dispatch feature.  Catalyst also produced this video which opened the larger community event, teasing the study results and building support for action based on the study findings.