4240 Front Door Large

@4240 Cortex

We’ve worked with Wexford Science + Technology since the announcement of their first project in the Cortex District, @4240, which was fully leased just one year after opening.  Our tactics involved an announcement press conference, hard hat tours, a drumbeat of media pitches that kept the project top-of-mind for the media over the long construction process, grand opening events, tenant announcements and support of their openings, and now awards submissions for the finished LEED Platinum building.  We feel this campaign was such a success because of our strong media connections, our strong partnership with the client and strong relationships we built alongside this out-of-town client with key Cortex and St. Louis leadership, stakeholders and potential tenants.  Not to mention the fact that Cortex is just an amazing story – but when we first started only a couple of journalists were even aware the district existed.