fabric and machines Lexington high res

Sewing Room Tour

Tacony’s Baby Lock Sewing Machine’s tapped Catalyst to promote the company’s sponsorship of the Enchanted Makeovers Sacred Sewing Room Tour.  This makeover program created sewing room sanctuaries where women and children could use the art of sewing to heal in women’s shelters in five cities across the U.S.  Catalyst hit the ground running, pitching to broadcast, print and online outlets. Catalyst helped Baby Lock and Enchanted Makeovers develop a strategy for the makeovers and reveal events which maximized publicity in each market. We landed 34 placements in five markets with a total audience reach of more than two million.