Julia Bishop-Cross, President, had a ten-year career in television news before joining the airline PR industry in the late ‘90s, first at TWA and then American Airlines. After six years in the airline business and before launching Catalyst, Julia represented a wide variety of clients as a vice president and team leader at a boutique PR firm specializing in lifestyle, luxury and culture. There she led a team that developed and executed integrated marketing campaigns, grand openings, promotions and product launches for The Blanche M. Touhill Performing Arts Center, The Container Store, Build-A-Bear Workshop, The Crescent in Clayton, Saint Louis Science Center, and the Saint Louis Zoo, among many others. Julia is most proud of promoting the installation of the Animals Always sculpture at the Saint Louis Zoo, launching Build-A-Bear Workshop’s flagship store on New York City’s Fifth Avenue, promoting the most successful Container Store opening in the company’s history at that time, launching Dot Foods’ tenth distribution center in Dyersburg, Tennessee, and helping Wexford Science + Technology successfully launch and fully lease their first St. Louis development. Julia’s core competencies are events and media relations, especially engaging TV media, as well as crisis communications and video production.