Archives: Portfolio

Tacony’s Baby Lock Sewing Machine’s tapped Catalyst to promote the company’s sponsorship of the Enchanted Makeovers Sacred Sewing Room Tour.  This makeover program created sewing room sanctuaries where women and children could use the art of sewing to heal in women’s shelters in five cities across the U.S.  Catalyst hit the ground running, pitching to broadcast, print and online outlets. Catalyst helped Baby Lock and Enchanted Makeovers develop a strategy for the makeovers and reveal events which maximized publicity in each market. We landed 34 placements in five markets with a total audience reach of more than two million.

We worked with Wexford Science + Technology for several years, starting with the announcement of their first project in the Cortex District, @4240, which was fully leased just one year after opening.  Our tactics involved an announcement press conference, hard hat tours, a drumbeat of media pitches that kept the project top-of-mind for the media over the long construction process, grand opening events, tenant announcements and support of their openings, and now awards submissions for the finished LEED Platinum building.  We feel this campaign was such a success because of our strong media connections, our strong partnership with the client and strong relationships we built alongside this out-of-town client with key Cortex and St. Louis leadership, stakeholders and potential tenants.  Not to mention the fact that Cortex is just an amazing story – but when we first started only a couple of journalists were even aware the district existed.