Tacony’s Baby Lock Sewing Machine’s tapped Catalyst to promote the company’s sponsorship of the Enchanted Makeovers Sacred Sewing Room Tour. This makeover program created sewing room sanctuaries where women and children could use the art of sewing to heal in women’s shelters in five cities across the U.S. Catalyst hit the ground running, pitching to broadcast, print and online outlets. Catalyst helped Baby Lock and Enchanted Makeovers develop a strategy for the makeovers and reveal events which maximized publicity in each market. We landed 34 placements in five markets with a total audience reach of more than two million.
We worked with Wexford Science + Technology for several years, starting with the announcement of their first project in the Cortex District, @4240, which was fully leased just one year after opening. Our tactics involved an announcement press conference, hard hat tours, a drumbeat of media pitches that kept the project top-of-mind for the media over the long construction process, grand opening events, tenant announcements and support of their openings, and now awards submissions for the finished LEED Platinum building. We feel this campaign was such a success because of our strong media connections, our strong partnership with the client and strong relationships we built alongside this out-of-town client with key Cortex and St. Louis leadership, stakeholders and potential tenants. Not to mention the fact that Cortex is just an amazing story – but when we first started only a couple of journalists were even aware the district existed.
Catalyst produced a series of videos outlining Jewish Federation of St. Louis’ strategic priorities, and how those priorities are expressed through the programs it supports. These videos were showcased at Federation’s annual meeting and are now used as part of the non-profit’s annual fundraising campaign.
Catalyst client Wexford Science + Technology came to us with a problem. The Cortex District charged Wexford with wooing big name companies, incubators and entrepreneurial influencers to the District. Wexford has the connections, but these key influencers doubted St. Louis has the entrepreneurial community with investment dollars and the right workforce. Catalyst worked with Wexford to overcome this challenge by creating the Plug In2 STL speaker series – a networking event strategy designed to show the strength of the St. Louis start-up community. At each event, we featured a speaker who drew the crowd (plus free beer and pizza). Sometimes the speaker was the influencer we were trying to impress, and would be willing to do interviews with St. Louis media while in town. Wexford brought potential Cortex tenants to the events to see and feel the strong spirit of St. Louis. This program was very successful for Wexford, resulting in the landing of a couple of “whale” tenants such as the North American headquarters of AB Mauri, Boeing Ventures Group, and the recently announced St. Louis expansion of the tech company Square.